Answered by Mukesh
An unused gift card keeps its value according to the brand's terms, and in most cases the balance simply waits until it is spent. Where a card has an expiry set by the brand, that date is the thing to watch, and it is shown with the card so no one is caught out.
The practical advice is to treat a gift card like cash and use it rather than leaving it forgotten. Reminding the recipient gently, if you gave the card, is a kindness, since a well meant gift is wasted if it sits unredeemed past its date.
If a recipient is unsure whether a card still holds value, the brand's balance check will tell them, and they can redeem whatever remains. For cards bought through our store, we are happy to help point them in the right direction if they get stuck.